Much like retail, food businesses need Local Store Marketing (LSM) to launch and grow. A restaurant, especially a national brand, must embed itself in the community, literally and figuratively. So how do we transform your neighbors into customers? Best practices in LSM combine Baby Boomer and Gen Y-friendly tactics like door hangers, direct mail coupons and traditional media relations, along with digital tools like e-blasts, text campaigns, loyalty programs, social media and geo-targeted advertising. A franchise owner or store manager must get the staff involved in the community in a meaningful way.
New to the formula is influencer marketing. Dismiss at your own peril the power and yes, influence, bloggers and social media mavens have, especially over millennials. Now more than ever, they make the cash register ring faster and louder than anything. We know your top goal is getting new customers in the door, but creating a compelling dining experience that makes customers come back is even more important. We will help with that, too. Give us a call. We’d love to tell your story through LSM, and even sprinkle in a few other ingredients from our secret family recipes.
“Decibel Blue consistently brought creative thinking to an account that could be considered ‘just fast food’ and not newsworthy. From relaunching the Dunkin’ Donuts brand in Phoenix in 2008 to promoting over 50 grand openings, the team continuously kept the story fresh and garnered press coverage while driving customer traffic to these locations. Additionally, their ‘can do’ attitude was great support especially at 4 a.m. when it was ‘time to make the donuts.’”
Senior Field Marketing Manager, Dunkin’ Donuts